Productive Mobile raises €3.4m seed investment led by HV Holtzbrinck Ventures
- Software from Berlin-based startup increases usability of companies’ existing IT applications and drives employees’ productivity
- Productive Mobile combines decision making capabilities of humans with automation without interfering with existing IT infrastructure
- DAX companies are already improving their workflows using Productive Mobile’s software
- Raised capital will be used to accelerate go-to-market activities, to hire employees in Berlin and for ongoing product development
Productive Mobile raises a €3.4 million seed investment led by HV Holtzbrinck Ventures. In addition, Hans Georg Näder, bionics pioneer and Owner of Ottobock, participated in the seed-round. The Berlin-based company wants to become a leader in the nascent field of Human Process Augmentation (HPA). Its software makes humans more productive, by simplifying and automating manual tasks that still require human interaction. The seed investment will be used to accelerate the go-to-market activities of the company, to hire employees in Berlin and for ongoing product development.
The combination of automation and AI in the workforce is among the most discussed topics today. The field of Robotic Process Automation (RPA), where software robots replace humans to do repetitive tasks, is entering the mainstream at many companies. “We are impressed by the team and their product. Productive Mobile revolutionizes the way enterprise software workflows are built, optimized and automated because of its fast implementation and lower costs,” underlines Jasper Masemann, Principal at HV Holtzbrinck Ventures. “We are looking forward to see the company grow and to being part of the business’ next steps.”
Productive Mobile is using automation with a different angle. “In the 21st century, automation will disrupt white collar work like it has disrupted blue collar work in the past. But rather than replacing humans, we want to augment them with smart technologies. People remain at the center of decision making. We are proud to be able to shape this future in the coming years, together with our new investors,” says Anthony Hsiao, co-founder and CEO of Productive Mobile. The company’s software enables customers to quickly design simple, modern and personalized applications, and easily connect them with a company’s existing IT applications and processes. As there is no direct adaptation of the existing IT infrastructure required, it is the fastest way to upgrade enterprise applications with an ergonomic user interface.
The twist: Productive Mobile uses software robots to connect to any application or workflow, which can also be used to automate steps or orchestrate different applications in the background. This enables them to simplify the lives of employees across a variety of use cases, ranging from approval processes in HR, work order systems in operations to workflows in procurement. “Our unique approach of combining the best of ‘Robotic Process Automation’ with modern interface design tools attracts great interest in the industry“, says Yann Le Gouic, co-founder and COO at Productive Mobile.
Several DAX companies from the automotive, insurance, energy, high-tech and pharmaceutical industries are already using Productive Mobile to improve the way they work. “It motivates us, and we are very happy that our software is being used by innovative companies such as Porsche, Innogy, Merck or ERGO,” notes Anthony Hsiao.
The simple and fast approach is attractive for companies from all industries. “As a German med-tech ‘hidden champion’, we at Ottobock see the problems Productive Mobile is solving everyday. I really believe that Productive Mobile can change the IT universe fundamentally” notes Professor Hans Georg Näder, owner of Ottobock.
About Productive Mobile
Productive Mobile is a Berlin-based enterprise software vendor. The company’s goal is to make workflows more productive and agile by increasing the usability of already implemented software applications. Productive Mobile was founded in 2014 by serial entrepreneurs Yann Le Gouic, from France, and Anthony Hsiao, from Germany with the early support of the Berlin Microsoft Accelerator. Previously, they already successfully co-founded several ventures together in the UK and in India.
About Holtzbrinck Ventures
Since 2000 HV Holtzbrinck Ventures has been investing in internet and technology companies across several fund generations and is one of the most successful, experienced and well financed early stage and growth investors in Europe. HV has financed over 160 companies, such as Zalando, Delivery Hero, FlixBus and Scalable Capital. The total volume of all HV funds is € 1.05 billion. HV supports startups with investments from € 500,000 to € 40m. Hence, it is one of the few venture capital firms in Europe, which is able to support companies through all investment stages.
Co-Founder & CEO
Productive Mobile AWSM GmbH
Email: [email protected]matterway.io
Yann Le Gouic
Co-Founder & COO
Productive Mobile AWSM GmbH
Email: [email protected]